Wednesday, October 9, 2024
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Juventus Close to Finalizing New Shirt Sponsor Deal, “The Old Lady” Earns 25 Million Euros

Juventus has finalized an agreement with a new commercial partner to become the club’s new shirt sponsor. Italian media reports indicate that the deal will be worth 25 million euros per season.

The unidentified brand is bound by strict confidentiality agreements, but Tuttosport reports that an agreement is being finalized for a two-year deal with Juventus. Tuttosport suggests that the club will make an announcement soon and that the new partner’s logo will be on the club’s shirts in time for the Serie A season opener against Como on August 19.

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