According to reports from “The Touchline,” Brazilian broadcaster TV Globo has appointed the former FC Barcelona and Brazil national team star as the leading face of its tournament coverage.
Ronaldinho’s role is expected to go far beyond traditional television analysis.
He will serve as a “moving ambassador” throughout the World Cup, taking part in several aspects of the broadcast, including:
- Live analysis from stadiums during matches;
- Visits to training camps and interviews with players;
- Fan engagement and appearances at special events in major tourist destinations across the United States.
On social media, the project has already been described as “the most Brazilian role in the history of sports television,” a perfect match for Ronaldinho’s charismatic personality and relaxed style that have defined him throughout his career.
Through this strategy, TV Globo aims to focus not only on football itself, but also on the festive and entertaining atmosphere of the FIFA World Cup, making use of the global popularity that Ronaldinho continues to enjoy years after retiring from professional football.
