In August last year, Lionel Messi became a player of Paris Saint-Germain. In one year at the Paris team, he has already brought the club 700 million euros, according to Marca, citing El Economist, stressing that this is the reason “for which Messi is worth as much as he is worth”. The club earned this 700 million euros. mainly from marketing contracts because the arrival of Messi immediately brought the club new sponsors and better contracts. Sales of jerseys also increased, but it cannot fully cover Messi’s arrival at the club.
According to one of the club’s directors, requests for shirts have increased by 30 to 40 percent since the Argentine moved to Paris, so that more than a million of them were sold at a price ranging from 90 to 160 euros. About 60 percent of those wanted were Messi’s. It is clear that the club only receives a small portion of the sale, as the majority remains with the sponsor. With the huge increase in PSG’s social media following, the club is certainly looking forward to richer contracts and new sponsors coming in. in the club with interest at the same time as Messi, who earns about 40 million euros. In addition to the goals, assists and other things he gives in the game, he justifies the investment by filling the club’s coffers.
