Brazilian producer Zerb and pop star Rita Ora have released their latest collaboration today, titled “If It’s Not Love.”
The song comes after an intense period for Zerb, who, following the success of tracks like “Mwaki,” “Addicted,” and “Location,” had been immersed in a busy schedule of tours, travel, and studio work. He revealed that he decided to take a temporary step back to reflect and focus on creativity, spending four months between São Paulo and Los Angeles.
According to him, “If It’s Not Love” is one of the most special projects he has created so far, emphasizing that the song carries strong emotion both in its lyrics and production.
The collaboration with Rita Ora began spontaneously, after the singer sent him a message expressing her appreciation for his music. From that initial contact, the project developed into a full song, which has now been released to the public.
The track is expected to attract significant attention and potentially become one of the hits of the summer season.
