Barcelona announced on Friday the renewal of their partnership with Spotify as the club’s main shirt sponsor for the coming years. The agreement also includes the display of the logo on training kits and extends the naming rights of the stadium, which will continue to be called “Spotify Camp Nou.”
It appears that the deal was not newly negotiated but rather part of the terms included in the original agreement.
Previously, reports indicated that Barcelona wanted to renegotiate their contract with Spotify, considering the existing deal outdated.
Over the past three years, the Blaugrana had received €57.5 million per year for the main shirt sponsorship, plus an additional €5 million for the training kits.
According to Cadena SER, there were very few new negotiations, as all the figures Barcelona will receive until 2030 had already been agreed upon as part of a four-year extension clause.
The new deal will take effect at the end of this season and stipulates that Spotify will pay €65 million for the main shirt sponsorship and an additional €10 million for the training kit.
This brings Barcelona’s total annual income to €75 million per season, representing an increase of €12.5 million per year, or €50 million in total over the renewed period.
The extension of the Camp Nou naming rights remains under the same terms but will now run until 2034.
The agreement also includes a clause allowing Spotify to unilaterally terminate the deal in 2028 if the stadium does not operate at 90% capacity (94,500 spectators).
Until then, Spotify will continue paying €5 million per year, and once the condition is met, the amount will rise to €20 million per season.
