A new report from Euroméricas Sport Marketing has revealed the ranking of clubs that sold the most shirts in 2025, and the results clearly show that the marketing race in football is becoming increasingly global.
Real Madrid, the absolute ‘King’ of sales
As in recent years, Real Madrid holds first place worldwide, once again confirming its status as the strongest brand in global football. The club’s commercial power remains unmatched, and shirt sales continue to grow, driven by the team’s stars and Real Madrid’s rich history.
Barcelona and PSG, giants that never leave the top
Barcelona, led by Hansi Flick, and Paris Saint-Germain remain on the podium of the world’s best-selling clubs. Both teams maintain a massive fan base, strong marketing presence, and globally influential players, keeping them consistently near the top.
Inter Miami, the big surprise of the year
The most notable addition to the list is undoubtedly Inter Miami, entering the Top 5 for the first time. The reason? Lionel Messi. The Argentinian’s move to MLS has transformed not only the club but also the global shirt market. Inter Miami has sold an extraordinary number of shirts, proving that a club outside Europe can dominate sales, as long as it has the right superstar in its squad. This marks a historic moment for MLS and for sports marketing in the United States.
Boca Juniors and Flamengo, unstoppable forces from South America
Among South American clubs, the strongest remain Boca Juniors and Flamengo. Both clubs have once again topped sales in their continent, proving that long-standing tradition, passionate fans, and strong cultural identity keep them among the world’s most powerful football brands.
The 2025 figures make one thing very clear: football is not just a sport—it is a massive industry, and the influence of its superstars continues to shape the global shirt market.
